The term “marketing automation” is one you would have come across if you’ve spent any time researching or discussing modern digital marketing strategies. Marketing can be difficult and time-consuming, and strategies like marketing automation are designed to make things easier for you and your team.
What’s more, automating your marketing processes can help free up your time and leave you with more energy to spend on other tasks. In this article, we take a close look at exactly what marketing automation is, how it’s implemented, why you should be using it, and finally, we round things up with a list of marketing automation tips and tricks.
What Is Marketing Automation?
In simple terms, marketing automation involves the use of modern software platforms to automate various marketing processes. These tend to improve efficiency, but they’re also great because they offer more personalized experiences for individual customers.
There are a few different aspects of marketing automation. On the simplest level, it can be used to send automated messages across social media, text, email, and other digital platforms. Larger marketing campaigns can be fully or partly automated.
The one downside of marketing automation is that it’s difficult to use it to generate new leads. It’s great for nurturing existing leads and encouraging sales, but it’s not an all-in-one solution.
