SEO – Brian Hoff

Top SEO Tips For Your WordPress eCommerce Store

Building a WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages.

Search engine optimisation (SEO) done properly by an experienced SEO agency involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.

Make Sure You Include Well Written Product Descriptions
If you don’t include product descriptions, then it’s hard for search engines to understand what you’re website’s really about. If they don’t know what your website’s about, then they won’t be able to place you on the relevant search engine results pages.

Make sure that you write high quality product descriptions that describe your products and which are free from spelling or grammar mistakes. It’s usually a good idea to include a few keywords, and to emphasise them by placing them near the start of the description.

Lessons To Be Learnt From Digital Marketing Faux Pas Made By Corporate Giants

One of the reasons many small and local business owners fail to embark on any kind of seo or digital marketing campaign is they feel that they cannot compete with larger companies and corporations that do. We will state upfront and categorically that digital marketing can work for every business, regardless of its size or its status.

There is also a myth that the giants in the corporate are untouchable and that the multi-million dollar budget they have allows them to create perfect marketing and advertising campaigns with the help of some of the most successful marketing agencies in the world. Whilst large budgets and having access to the best marketing minds undoubtedly helps, it most certainly does not make them infallible.

To prove that point, we are going to highlight three of the biggest marketing blunders made by corporate giants. This will prove that they are far from perfect when it comes to digital marketing and hopefully will also ensure that you do not make similar mistakes.

3 Ways You Can Enhance The Onsite SEO Of Your Landscape Design Website

Given the competitive nature of local business, anything which can give you an edge over your competition has to be embraced, and that applies to landscape architecture firms as much as it applies to any other kind of business. If you are looking for some method of truly rising above your competitors, in the sense that you outrank them on Google, then the advice from a professional SEO company is to focus on improving your onsite SEO.

Anyone reading this will either have already tried SEO, or never attempted it, however, what we are going to outline in this article applies to both. You see, no matter how much SEO you may have already attempted, there is always room for improvement, and that is especially the case when your competitors are also trying to rank highly on Google.

We are going segment the onsite optimisation into three categories, and within each of these will be several specific tasks. None are especially difficult, however, you need to approach them methodically. There is no point in jumping from one optimisation to then next as this soon becomes confusing and disorganised. Instead, plan it logically and at a pace that does not mean your SEO efforts distract you from running your business on a daily basis.

#1: Carry Out A Complete SEO Audit

The first and most obvious way you can improve your SEO is to carry out a thorough audit of your onsite optimisation and make any adjustments and fixes which are necessary. The primary elements that you want to check include the metadata throughout your website plus all the internal linking.

The top five WordPress SEO plugins you should be using

WordPress.org is the world’s most popular content management system (CMS), and it’s used by millions of people across the world. Along with an extremely flexible designer, a neat management dashboard, and a huge range of pre-built templates, WordPress also boasts a large plugin library.

Here, you will find numerous add-ons that you can use to add extra functionality to your site. There are numerous SEO plugins available, and some of these are absolute must-haves for anyone new to the industry.

Below, we outline the top five SEO plugins for WordPress that you need to consider.

Yoast SEO

If there’s one SEO plugin that has stood out above the pack for the last few years, it’s Yoast SEO. It’s used by some of the world’s largest websites, and it boasts a user-friendly interface and some of the best SEO tools we’ve seen.

In addition, there’s a free forever version that you can use to add basic SEO tools. These include things like keyword optimization, meta title and meta description optimization, and more. There’s also a premium version that adds even more advanced tools.

All in One SEO (AIOSEO)

This plugin has been around for what seems like forever, and it’s still a great option. SEO is a very complex, multi-faceted field, and the AIOSEO plugin does a good job of staying on top of modern updates and presenting things in a beginner-friendly manner.

Search Engine Optimisation V’s Spam

But just in case you needed to be reassured, ZDNet brings us Google engineer Matt Cutts, with the big news that SEO is not equivalent to spam. Well, take it from us, we are very relieved to hear that!

It’s kind of silly for anybody to have confused the two in the first place, but hey, it’s a big world and we all can’t be computer geeks, right? Actually, like many computer facets, SEO can be used for good or bad. There is such a thing as black hat SEO, which uses ungainly hacks and naughty tricks to fool Google’s web spiders into finding your page to be tasty – but as almost everybody knows, these cheap tricks work for about five days and then

Google’s index drops you like a hot rock. Similarly, programming is nor “hacking”, but programs can be written with the intent of being hacker tools. Blogging is not propaganda, but blogs can be used to spread propaganda. OK, we’ll stop there.

SEO is not spam. Everybody clear?