When this question gets asked, we actually think that is not the right question to ask. The reason for that is that simply ‘having a blog’ on your website will generate no benefits whatsoever if it is not done correctly.
There are both pros and cons in having a blog on your website, and despite what many business owners think, there is a lot more to a blog than just writing a few paragraphs every now and then. That might be ok for a private blog, but not one that is going to be associated with your business.
The first question that should be asked is ‘What purpose will a blog on your website serve?’. It can have many reasons to exist, and if it is going to be an exceptional blog then it will achieve several of them.
It should provide valuable and useful information that not only can be used by those who read it, but is so good, that they wish to visit your blog again to read more of it. Better than that is if they share your blogs posts by lining to them on their social media accounts.
On that note, it goes without saying that what you write should be as relevant as possible to your business. There no point in writing about your favourite ski resorts in Europe, if you are a local plumber. You’ll also need to add new content to your blog on a regular basis, and if your resources allow, several times a day if possible.