It is a basic tenet of any Family Lawyer business that, unless it has a means of attracting and securing new clients, its prospects for the future are pretty grim. Given the nature of what they do, as each client’s case is resolved, their need to retain the services of their family lawyers and thus pay ongoing fees comes to an end. As such, that family lawyers business needs a new client to take their place.
If they fail to do so, there will come a point when the revenue from fees diminishes to a point where the viability of that family lawyers business is in jeopardy. However, there is a simple solution which is to market the business to attract new clients, and one of the most effective ways that can be done is by using Google Ads.
Google Ads has been around for some and some of you reading this might remember it being called Google AdWords in the past. In simple terms, the basis of Google Ads is that advertisers pay an amount for each person that clicks on an ad they have created or for every thousand people who see their ad.